why did ysl drop yves | ysl logo replacement why did ysl drop yves HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house's new creative director in March this year. READ HEDI SLIMANE'S LIFE STORY.
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Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative . There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new name will go into effect by the time that Slimane’s first collection for the label hits stores for spring 2013. People who may have never owned anything from the YSL brand are finding themselves feeling sad and nostalgic. But why?
When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.
HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house's new creative director in March this year. READ HEDI SLIMANE'S LIFE STORY.
Only a few months into the job, Slimane has started with a bang, dropping the first name of the company's iconic founder in a significant rebranding — from "Yves Saint Laurent" to "Saint Laurent Paris" — sending shockwaves across the industry only four years after the death of Yves Saint Laurent himself. According to Women's Wear Daily, Hedi Slimane is looking to push the brand, founded by Yves Saint Laurent himself in 1960, into a more modern, youthful era. The streamlined name would be "Saint Laurent Paris," although the famous "YSL" logo would remain.
According to WWD, Slimane wants to recapture the energy that surrounded Yves Saint Laurent’s foray into ready-to-wear in 1966, when the line was introduced as Saint Laurent Rive Gauche. Slimane sent waves through the industry when he decided to drop the ‘Yves’ in Yves Saint Laurent, and he then went on to revamp the brand’s hardware as well with the use of the iconic and bold YSL logo that we know today.1 view 1 year ago. Discover the fascinating story behind one of the most controversial rebrandings in fashion history! Join us as we delve into the decision to drop the iconic Yves from Yves.
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new name will go into effect by the time that Slimane’s first collection for the label hits stores for spring 2013. People who may have never owned anything from the YSL brand are finding themselves feeling sad and nostalgic. But why?When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.
HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house's new creative director in March this year. READ HEDI SLIMANE'S LIFE STORY. Only a few months into the job, Slimane has started with a bang, dropping the first name of the company's iconic founder in a significant rebranding — from "Yves Saint Laurent" to "Saint Laurent Paris" — sending shockwaves across the industry only four years after the death of Yves Saint Laurent himself.
According to Women's Wear Daily, Hedi Slimane is looking to push the brand, founded by Yves Saint Laurent himself in 1960, into a more modern, youthful era. The streamlined name would be "Saint Laurent Paris," although the famous "YSL" logo would remain.
According to WWD, Slimane wants to recapture the energy that surrounded Yves Saint Laurent’s foray into ready-to-wear in 1966, when the line was introduced as Saint Laurent Rive Gauche.
Slimane sent waves through the industry when he decided to drop the ‘Yves’ in Yves Saint Laurent, and he then went on to revamp the brand’s hardware as well with the use of the iconic and bold YSL logo that we know today.
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why did ysl drop yves|ysl logo replacement
