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Louis Vuitton partnered with Riot Games’ League of Legends on prestige skins for 2019’s League of Legends World Championship Finals. (In April 2021, Riot announced a new . Louis Vuitton took a different approach. It is offering a total of 30 free NFTs, as 10 editions of three designs each, awarded to players of its newly developed mobile game “Louis the Game”. The standalone app, created in . latest technology metaverse Louis Vuitton LVMH NFTs gamification gaming. The heritage brand is adding to its Louis: The Game app, again incentivising players to learn about .
Louis Vuitton partnered with Riot Games’ League of Legends on prestige skins for 2019’s League of Legends World Championship Finals. (In April 2021, Riot announced a new collaboration with .
Louis Vuitton took a different approach. It is offering a total of 30 free NFTs, as 10 editions of three designs each, awarded to players of its newly developed mobile game “Louis the Game”. The standalone app, created in partnership with an . latest technology metaverse Louis Vuitton LVMH NFTs gamification gaming. The heritage brand is adding to its Louis: The Game app, again incentivising players to learn about its history with the reward of winning PFP-like NFTs. Louis Vuitton Digital Catwalk. The project involved the creation of a real collection from the physical show FW2023 and transforming it into a gaming environment.
It’s no secret that luxury brands have turned to gamification to target new audiences and remain relevant in this ever-changing cultural landscape. We’re seeing collections being released through videogames such as Balenciaga with Afterworld: The Age of Tomorrow and Louis Vuitton with League of Legends. Louis: The Game – A Journey for All tells the tale of Louis Vuitton as an adventurer, entrepreneur, designer, innovator through the journey of its brand mascot Vivienne, who sets out to reach a festive birthday destination. Louis: The Game expands to Chapter 2Gamification is offering brands a world of opportunities, enabling consumers to express themselves with character skins and additional cosmetic items. Fashion labels Louis Vuitton and Prada were some of the first brands to engage with gaming, while Burberry and Gucci are currently the luxury labels most consistently utilizing gamification. From Louis Vuitton’s League of Legends capsule collections to MAC’s Honor of Kings lipsticks, a stream of fashion and cosmetics collaborations targeting gamers have hit the market recently.
In August 2021, Louis Vuitton created a free game app, Louis the Game, which rewarded players for completing quests related to the brand's history by giving them the chance to win NFTs. It revamped the game in April 2022.
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There are multiple reasons why luxury brands such as Kenzo, Moschino, and Louis Vuitton are pursuing gamification. Through gaming they can: Louis Vuitton partnered with Riot Games’ League of Legends on prestige skins for 2019’s League of Legends World Championship Finals. (In April 2021, Riot announced a new collaboration with .
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Louis Vuitton took a different approach. It is offering a total of 30 free NFTs, as 10 editions of three designs each, awarded to players of its newly developed mobile game “Louis the Game”. The standalone app, created in partnership with an . latest technology metaverse Louis Vuitton LVMH NFTs gamification gaming. The heritage brand is adding to its Louis: The Game app, again incentivising players to learn about its history with the reward of winning PFP-like NFTs. Louis Vuitton Digital Catwalk. The project involved the creation of a real collection from the physical show FW2023 and transforming it into a gaming environment.
It’s no secret that luxury brands have turned to gamification to target new audiences and remain relevant in this ever-changing cultural landscape. We’re seeing collections being released through videogames such as Balenciaga with Afterworld: The Age of Tomorrow and Louis Vuitton with League of Legends. Louis: The Game – A Journey for All tells the tale of Louis Vuitton as an adventurer, entrepreneur, designer, innovator through the journey of its brand mascot Vivienne, who sets out to reach a festive birthday destination. Louis: The Game expands to Chapter 2Gamification is offering brands a world of opportunities, enabling consumers to express themselves with character skins and additional cosmetic items. Fashion labels Louis Vuitton and Prada were some of the first brands to engage with gaming, while Burberry and Gucci are currently the luxury labels most consistently utilizing gamification.
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From Louis Vuitton’s League of Legends capsule collections to MAC’s Honor of Kings lipsticks, a stream of fashion and cosmetics collaborations targeting gamers have hit the market recently. In August 2021, Louis Vuitton created a free game app, Louis the Game, which rewarded players for completing quests related to the brand's history by giving them the chance to win NFTs. It revamped the game in April 2022.
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